Heatmaps can also be used for other purposes like understanding election results in a region, the intensity of storms in a region, etc. In the case of a website, distinct colors can describe the frequent and infrequent clicks on the website. In a nutshell, Tableau Heat Maps are used to study consumer behavior. Heatmaps are frequently used in analyzing the patterns of consumer purchases. These maps are used to visualize both simple and complex data. But, in a comparison perspective, what are the differences between Heat Map and Treemap in Tableau?Ī two-dimensional representation of information with the help of colors is known as the Heatmap. Difference Between Heat Map and Treemap in Tableauįrom a definitive perspective, we have different types of maps as mentioned above in Tableau.
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