Through WBCP licensing the rights to Batman, the studio made over $500 million through the merchandise alone. The merchandising campaign was the largest one in history to promote a feature film. When the 1989 Tim Burton Batman film was in production, WBCP became increasingly relevant. library to other companies to make merchandise. Consumer Products was created by Dan Romanelli to license the rights of the Warner Bros. Consumer Products logoīeginning in 1984, as Warner Bros. Discovery Global Consumer Products Warner Bros. Themed Entertainment as the theme park attractions and the division's consumer products unit was folded into Warner Bros. The division's theme parks unit was folded into Warner Bros. In April 2022, following the merger of parent company WarnerMedia and Discovery, Inc., Discovery Global Enterprises (founded on September 17, 2008) and Discovery Consumer Products (founded on April 6, 2018) were merged into Warner Bros. received consumer product responsibility from all WarnerMedia units. With the March 2019, WarnerMedia reorganization of its direct reporting units, Warner Bros. businesses and products closer to the customer than ever before. The creation of the new division was part of a new initiative to move Warner Bros. The Wizarding World franchise would continued to be handled by Harry Potter Global Franchise Development president Josh Berger, who would continue to report to WB chairman/CEO Kevin Tsujihara. Themed Entertainment, DC Entertainment and a newly created global franchise team for all Warner IP except for the Harry Potter/Wizarding World franchise. The new division was created to oversee Warner Bros. In September 2018, Pam Lifford, who originally ran the consumer products arm of the company, was promoted to head the newly created division Warner Bros.
Movie World Germany, as well as Parque Warner Madrid. It is responsible for the construction of Warner Bros. Recreational Enterprises was created due to a new partnership which was forming between them and Village Roadshow Theme Parks. Discovery's major business segments and divisions. Global Brands and Franchises) is one of Warner Bros.
Global Brands and Experiences, then Warner Bros. Discovery Global Brands and Experiences (formerly Warner Bros.
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